Biography

Full Name: João Paulo Santo Carriço

Degree: Major in European Studies and Minor in Economics, Law and Sociology.

Post-Graduation Management and Security Management.

Master’s Degree in Hotel Management and Administration - Polytechnic Institute of Leiria

Email: jpscarrico@gmail.com

Current Position
State employee

Research Interests

Specialization in Paid Traffic Management – Google Ads

I specialize in paid traffic management using the Google Ads platform, focusing on the creation, optimization, and scaling of digital campaigns aimed at delivering measurable results. My work is centered on increasing business visibility, attracting qualified audiences, and maximizing return on investment (ROI) in online advertising campaigns.

I have expertise in the strategic structuring of campaigns, keyword research and selection, advanced audience targeting, creation of persuasive ad copy, and continuous analysis of performance metrics. I also work with campaign optimization through A/B testing, improvement of quality scores, and efficient budget management.

Private Security: Security Measures and Systems

Informatics: Data Mining, Database Management: Postgresql, MySQL, Web-Based Interfaces: PHP and HTML/CSS, Webdesign, webservices.